CMR RETAIL PANEL – weekly sales monitoring
Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need.
CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores.
CMR makes every effort to follow the natural development of the retail Universe in Poland. CMR Retail Panel covers both small format and large format stores. Sample includes all store types: independent, soft franchise, hard franchise and centralized chain outlets.
Independent stores are equipped with special GSM terminals enabling online access to electronic transactional data. It is worth mentioning that CMR gathers data of the same standardized format (receipt/ transaction level) from the broadest representation of store types in Poland: both independent and organized trade, small format and large format.