{"id":128,"date":"2022-01-09T16:47:13","date_gmt":"2022-01-09T16:47:13","guid":{"rendered":"https:\/\/www.cmr.com.pl\/?page_id=128"},"modified":"2022-01-09T16:47:13","modified_gmt":"2022-01-09T16:47:13","slug":"market-tests","status":"publish","type":"page","link":"https:\/\/www.cmr.com.pl\/en\/services\/market-tests\/","title":{"rendered":"Market tests"},"content":{"rendered":"<p>In-store experiments help to predict impact of planned activities.<\/p>\n<p>We create groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or a group of products.<\/p>\n<p><strong>Test your marketing idea before you spend serious money on it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In-store experiments help to predict impact of planned activities. We create groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or a group of products. Test your marketing idea before [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":218,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-128","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market tests - CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmr.com.pl\/en\/services\/market-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market tests - CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje\" \/>\n<meta property=\"og:description\" content=\"In-store experiments help to predict impact of planned activities. We create groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or a group of products. Test your marketing idea before [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cmr.com.pl\/en\/services\/market-tests\/\" \/>\n<meta property=\"og:site_name\" content=\"CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cmr.com.pl\/wp-content\/uploads\/2022\/01\/podstrona.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/\",\"url\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/\",\"name\":\"Market tests - CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cmr.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/podstrona.png\",\"datePublished\":\"2022-01-09T16:47:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cmr.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/podstrona.png\",\"contentUrl\":\"https:\\\/\\\/www.cmr.com.pl\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/podstrona.png\",\"width\":1920,\"height\":424},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/market-tests\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Market tests\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/\",\"name\":\"CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje\",\"description\":\"Centrum Monitorowania Rynku, CMR, Panel sklep\u00f3w, Panel gospodarstw domowych, monitoring sprzeda\u017cy, testy rynkowe, eksperymenty w sklepach, modelowanie ekonometryczne marketing-mix, badanie elastyczno\u015bci cenowej, FMCG, monitoring cen, analizy zwyczaj\u00f3w zakupowych, analizy koszykowe, sklepy spo\u017cywcze, sklepy ma\u0142oformatowe, sklepy wielkoformatowe, supermarkety, dyskonty, hipermarkety, handel detaliczny, e-commerce, \u017babka, Biedronka, Stokrotka, Lidl, Dino, Auchan, badania marketingowe, badania rynku, marketing, sprzeda\u017c, merchandising, zarz\u0105dzanie kategori\u0105, skuteczno\u015b\u0107 dzia\u0142a\u0144 marketing-mix, badanie efektywno\u015bci promocji, optymalizacja asortymentu, trendy rynkowe, business intelligence, Nielsen, GfK, papierosy, piwo, w\u00f3dka, s\u0142odycze, napoje, Retail sales measurement, Market tests, Purchasing habits analysis, market research agency, Retail panel, sales monitoring, price elasticity\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cmr.com.pl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market tests - CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cmr.com.pl\/en\/services\/market-tests\/","og_locale":"en_US","og_type":"article","og_title":"Market tests - CMR - Centrum Monitorowania Rynku - Sprzeda\u017c FMCG - Monitoring - Analiza - Trafne Decyzje","og_description":"In-store experiments help to predict impact of planned activities. 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