CMR RETAIL PANEL – weekly sales monitoring

Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need. CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores.  CMR makes […]

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CMR TEST PANEL – in-store experiments

CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.

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CMR BASKET ANALYSIS – purchasing habits analysis based on transactional/receipt data

At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format.  Those analyses cover e.g.  – baskets segmentation, identification of shopper missions  –  co-purchasing of products and categories – […]

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CMR
is independent market research agency
developing innovative research tools.

Our main areas of interest are:
quick measurement of marketing-mix activities’ impact
on FMCG sales results and precise analysis
of purchasing behavior based
on transactional/ receipt data

(Polski) Sprzedaż wina musującego i szampanów w sklepach małoformatowych

Wednesday December 27th, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.  W 2016 r. w sklepach małoformatowych do 300 m2 blisko 30% wolumenu sprzedaży win musujących przypadło na grudzień, głównie na tydzień poprzedzający zabawę […]

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(Polski) Słodycze w świątecznej odsłonie

Wednesday December 6th, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Świąteczne opakowania popularnych marek słodyczy, specjalne edycje pralin i czekolad oraz czekoladowe figurki pojawiają się na półkach już w listopadzie.

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(Polski) Sprzedaż produktów do pieczenia w okresie przedświątecznym

Friday December 1st, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Pieczenie ciast, ciasteczek i pierników to wciąż w wielu domach jeden ze stałych elementów przygotowań do Świąt Bożego Narodzenia, dlatego w grudniu […]

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