CMR RETAIL PANEL – weekly sales monitoring

Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need.

CMR weekly sales monitoring is a …

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CMR TEST PANEL – in-store experiments

CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.…

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CMR BASKET ANALYSIS – purchasing habits analysis based on transactional/receipt data

At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format. 

Those analyses cover …

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CMR
is independent market research agency
developing innovative research tools.

Our main areas of interest are:
quick measurement of marketing-mix activities’ impact
on FMCG sales results and precise analysis
of purchasing behavior based
on transactional/ receipt data

(Polski) Sierpień w sklepach małoformatowych do 300 m2

Monday September 21st, 2020

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Jak wynika z danych CMR, w …

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Małe opakowania wódek w sklepach małoformatowych do 300m2

Friday September 11th, 2020

W kategorii wódek czystych i smakowych małe opakowania są wariantem dużo znaczącym dla sprzedaży w sklepach małoformatowych do 300m2. Opakowania 90, 100 i 200ml występują na ponad 70% paragonów z wódkami w sklepach małoformatowych i generują prawie 50% …

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Sales trends in small format stores in June 2020

Monday July 20th, 2020

CMR data indicates that in June 2020, the total value of sales in small format stores up to 300 m2 was 1% lower in comparison to record hot June 2019, on the other hand the number of transactions decreased by …

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