CMR RETAIL PANEL – weekly sales monitoring

Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need. CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores.  CMR makes […]

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CMR TEST PANEL – in-store experiments

CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.

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CMR BASKET ANALYSIS – purchasing habits analysis based on transactional/receipt data

At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format.  Those analyses cover e.g.  – baskets segmentation, identification of shopper missions  –  co-purchasing of products and categories – […]

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CMR
is independent market research agency
developing innovative research tools.

Our main areas of interest are:
quick measurement of marketing-mix activities’ impact
on FMCG sales results and precise analysis
of purchasing behavior based
on transactional/ receipt data

(Polski) Piwo w co czwartym koszyku

Sunday June 4th, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Piwo to dla sklepów małoformatowych do 300 m2 jedna z kluczowych kategorii, ponieważ odpowiada za ponad 14% całkowitej wartości sprzedaży, co daje […]

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(Polski) Mrożony impuls na patyku

Wednesday May 17th, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Latem lodówki z lodami impulsowymi w sklepach małoformatowych kuszą różnorodnością smaków i rodzajów. W szczycie sezonu klienci mogą wybierać spośród około 40 […]

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(Polski) Ciężki koszyk z produktami na grilla

Friday April 28th, 2017

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Analiza danych paragonowych ze sklepów małoformatowych do 300 m2 potwierdza, że sezon grillowy zaczyna się w długi weekend majowy – to właśnie […]

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