CMR RETAIL PANEL – weekly sales monitoring

Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need. CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores.  CMR makes […]

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CMR TEST PANEL – in-store experiments

CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.

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CMR BASKET ANALYSIS – purchasing habits analysis based on transactional/receipt data

At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format.  Those analyses cover e.g.  – baskets segmentation, identification of shopper missions  –  co-purchasing of products and categories – […]

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CMR
is independent market research agency
developing innovative research tools.

Our main areas of interest are:
quick measurement of marketing-mix activities’ impact
on FMCG sales results and precise analysis
of purchasing behavior based
on transactional/ receipt data

Sales trends in small format stores in June 2020

Monday July 20th, 2020

  CMR data indicates that in June 2020, the total value of sales in small format stores up to 300 m2 was 1% lower in comparison to record hot June 2019, on the other hand the number of transactions decreased by 18% during this time.

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(Polski) Sprzedaż w sklepach małoformatowych w czasie epidemii koronawirusa

Wednesday July 1st, 2020

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Ostatnie 3 miesiące to dla sklepów małoformatowych czas trudny, ale i bardzo ciekawy, ponieważ jak nigdy wcześniej o tym, co i kiedy […]

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(Polski) Co zamiast papierosów mentolowych?

Wednesday July 1st, 2020

Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Pierwsza połowa 2020 roku obfitowała w szereg zewnętrznych wyzwań dla kategorii nikotynowych: styczniowa podwyżka akcyzy, koronawirus, wreszcie zakaz sprzedaży produktów mentolowych od […]

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