Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need. CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores. CMR makes […]
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CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.
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At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format. Those analyses cover e.g. – baskets segmentation, identification of shopper missions – co-purchasing of products and categories – […]
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(Polski) Maj w sklepach małoformatowych
Tuesday June 18th, 2019
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Jak wynika z danych CMR, w maju 2019 r. obroty sklepów małoformatowych do 300 m2 były o 2% wyższe niż w kwietniu, […]
(Polski) Letni przebój – napoje w małych opakowaniach
Sunday June 9th, 2019
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Napoje to jedna z kategorii wyróżniających się największą sezonowością – wraz ze wzrostem temperatur w sklepach małoformatowych do 300 m2 wyraźnie rośnie […]
(Polski) Gumy do żucia w sklepach małoformatowych
Friday May 31st, 2019
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Trudno znaleźć małoformatowy sklep spożywczy, który nie miałby w ofercie ani jednego wariantu gumy do żucia. Niska cena za opakowanie, niewielkie rozmiary […]
