Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly, to enable its usage for adjusting even tactical marketing decisions. CMR addresses this need. CMR weekly sales monitoring is a tool to evaluate impact of current marketing-mix activities on sales in retail stores. CMR makes […]
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CMR creates groups of test and control stores selected individually for given project. Those small scale experiments help to determine how planned marketing activities (changes in planogram, assortment, pricing, POSM) affect sales of a given product or group of products.
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At present CMR gathers electronic receipt/ transaction level data from the broadest representation of store types in Poland. That enables analysis of shopper habits in different store types: independent and organized trade, small format and large format. Those analyses cover e.g. – baskets segmentation, identification of shopper missions – co-purchasing of products and categories – […]
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(Polski) Jak epidemia koronawirusa wpłynęła na handel w sklepach małoformatowych do 300 m2?
Friday March 20th, 2020
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. W sklepach małoformatowych do 300 m2 pierwszą zmianą jaką można było zaobserwować w związku z epidemią koronawirusa był wzrost popytu na mydła […]
(Polski) Wielkanoc w sklepach małoformatowych do 300 m2
Friday March 20th, 2020
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Sklepy małoformatowe do 300 m2 to raczej rzadko wybierane miejsce na duże świąteczne zakupy, ale nawet tam w tygodniu zakończonym Wielkanocną Niedzielą […]
(Polski) Trendy sprzedaży w sklepach małoformatowych w lutym 2020 r.
Friday March 20th, 2020
Sorry, this entry is only available in Polish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Jak wynika z danych CMR, w lutym 2020 r. zarówno łączna wartość sprzedaży oraz liczba transakcji w sklepach małoformatowych do 300 m2 była […]
