Retail sales measurement
Marketers in Poland need quick and precise information on sales results. Delivery of such information should be available very quickly to enable its usage for adjusting even tactical marketing decisions. We address this need.
Our weekly sales monitoring is a tool used to evaluate impact of current marketing-mix activities on sales in retail stores.
We make every effort to follow the natural development of the retail Universe in Poland. Our Retail sales measurement covers both small format and large format stores, independent, soft franchise, hard franchise, centralized chain outlets and e-commerce.
Sales monitoring – Analysis – Right decisions