Purchasing habits analysis
We gather data of the same standardized format (receipt/ transaction level) from the broadest representation of store types in Poland: both independent and organized trade, small format and large format. Independent stores are equipped with special GSM terminals enabling online access to electronic transactional data.
We analyze shopper habits in different store types:
– co-purchasing of products and categories
– purchasing time (weeks, days, hours)
– transaction size
– baskets segmentation
– shopper missions
– brand’s shopper profile
Verify shopper profile of your brand!